specialists in the agriculture sector

Agricultural Market Research

Feeding the Future Consulting & Research undertakes bespoke market research in the agriculture sector for clients in Australia and New Zealand.

We run qualitative and quantitative projects from in-depth interviews and focus groups through to national surveys


Hands-on project management from design through to analysis, reporting and presentations assures clients that their research is conducted using sound research practices and methodologies, providing meaningful and actionable insights to our clients across multiple agricultural sectors

We have extensive industry knowledge in numerous market and product sectors, including but not limited to:

  • Crop protection
  • Fertiliser
  • Seed
  • Animal health (production and companion)
  • Agricultural Machinery
  • Finance and insurance
  • Distribution
  • Marketing

Our stable of research products includes:

  • New concept and product testing
  • Pricing
  • Branding
  • Customer satisfaction
  • Communications / Ad testing

FTFC&R conducts a quarterly CATI omnibus survey

Farmetrics is a national survey of 1,000 broadacre farmers which offers clients a cost effective method of gaining insights into their target customer

Our experience covers research with:

  • Key opinion leaders
    • Agronomists
    • Vets (production and companion animal)
  • Farmers
    • Broadacre cropping: winter and summer grains, cotton and sugar cane
    • Intensive cropping: horticulture (fruit and vegetables) and viticulture
    • Broadacre livestock: beef and sheep
    • Intensive livestock: dairy
  • Companion animal owners

Our CATI field work partners are based in Australia, with their operators having an understanding and knowledge of agricultural systems and an empathy with farmers and other agri-sector stakeholders

Our principal consultant is a member of the Australian Market & Social Research Society (AMSRS)